Marketing is the act of promoting a certain product or services, its an essential part of any business especially today where marketing is a tad bit cheaper now. This is because of the internet where ad and marketing are cheaper and even to some extent are free thanks to social media. With how marketing is all about these days, its no longer a matter of budget but a matter of creativity and a matter of delivery.
It’s not about how much money you have but who you hire that makes a difference. Sure money can be a factor in your success but it’s not the “thing” that will decide whether the marketing project is successful. You can hire the most expensive marketing agency there is, spend millions in hiring popular people and hiring a world-class director, filming in exotic locations, but what good is that if the delivery is bad and if its a flop. At the end of the day delivery and creativity is everything.
The point is: The point is, money is not everything. Its a factor in getting the best help around but it’s not an assurance that it will be something. You want proof? Take YouTube and Twitch, for example, the most popular vloggers or streamers aren’t the wealthiest, although their gears are good, it’s their skills that really tells the story. Even if their gears are costly the fact that they are using consumer grade equipment with a dongle and stitch everything that they experience in a story is something that people love and support.
On time delivery: One of the most important “thing” in looking for an ad company or marketing company is on time delivery. Business is all about delivery and time is money. The more the project will be delayed the more that it will cost the business money and the more that the competition will have the opportunity to be successful. That is why having a good ad or marketing company is essential.
Proper execution: Execution is everything because even if the product doesn’t have the best hardware, the software still needs an update or the product is ugly, the fact is everything can be forgiven as long as there is proper execution on the marketing side. A good example of that is the # 1 tech company in the world today (take a good guess). They are selling expensive tech that is hard to fix and a technology that that they have are borrowed and are not up to date, but they still manage to pull off a successful product every single time, why? Because of their marketing.
In a company, marketing is equally as important as the products themselves because no product can look good in the eyes of a consumer if the proper introduction can’t be executed properly. One of the popular ads that are out there are explainer videos for business. It’s a simple concept that doesn’t need an extravagant budget but a reliable, creative and skillful company that can get the job done. If you want to know one, click the hyperlink (you’re welcome).